"The Success of Your Business is Directly Proportional to Your Ability to GRAB - AND KEEP - Your Perfect Prospects Attention."
And that starts with MASTERING YOUR MESSAGE so whenever you deliver it people sit up, take notice, and say “I need to have a chat with you!”
So if you good at what you do, but not getting the results you deserve, the chances are your message is missing its target!
That can be SO frustrating - and costly!
If you’re a coach or consultant you’ve probably spent hundreds of hours and thousands of pounds learning and honing your craft to get qualified.
If you’re a small business owner, the chances are you’ve sunk huge amount of your own hard-earned cash into your business, as well as taking on a significant amount of debt which needs to be repaid – by you!
You now need to sell your product or service and get the cash rolling in to give your business a chance, provide for your family, and enjoy the lifestyle you deserve.
Yet no matter how hard you try, or how much you spend on promoting your business, nothing seems to work – at least not to the degree you’d hoped.
You may be getting a trickle of business, but it’s damned hard work and is not going to set the world alight, let alone pay the bills!
If you’re like most start-ups and small business owners, what you really need right now is sales – and fast!
And that’s where the problem starts.
The chances are you’re focusing all your energy on sales – and trying to close potential deals as quick and as often as you can. And there’s therein lies the fundamental mistake – trying to close the sale far too early.
Let me ask your question…
Are you trying to ‘close’ the deal without actually first having ‘opened’ it in the first place?
Most small business owners we work with fall into this trap. They try to ‘close’ before they’ve even ‘opened’. You see, selling (ethically) is all about serving. And to serve well you need to first know your prospective customers – and know them well.
Therefore, building a relationship with them as early as possible is critical to eventually closing the sale and putting the cash in the bank.
We’ve all heard the term “sales and marketing” – which implies that sales is more important than marketing and probably comes first.
The reality is, it’s “marketing then sales”. You see, one of the primary roles of marketing is to build that all-important relationship with your prospect before you attempt to sell them whatever it is you have to offer.
It's true that sales and marketing work very closely together. But there is often a HUGE overlap and the boundaries are blurred to say the least. This is why you need to be really clear about what 'marketing' contributes to your success, and what role 'sales' plays in the process. As far as your prospects go, they should be seamlessly intertwined.
How important is good marketing? To quote a friend of mine who is a sales trainer:
“Good Marketing Is A Salesman’s Dream”
Because your prospect knows exactly what to expect. Marketing has done all the hard work to warm them up – and keep them warm. It creates what we refer to as “a buying environment”.
The role of ‘sales’ is to then close the deal and put the cash in the bank.
The bottom line is this:
“When Your Marketing Works Well, Sales Becomes Easy”
So if you hate the idea of selling and asking for the order, I feel your pain. If you go into a cold sweat the end of a sales conversation and fear rejection when you try to close – you’re not alone.
What if you could turn your leads and prospects into hungry buyers?
Would that make your life a whole lot easier?
You see most will business owners – and in my experience especially coaches and consultants – talk to their prospects about what they do, rather than what they do for their clients.
Have you ever been to a networking meeting where everybody gets up in turn and tells the room what they do in 30 – 60 seconds?
Almost every time a life coach (or any other type of coach), or consultant get up, they rattle on about what they qualified in, or what techniques they use. It sounds good, but I often have no clue what they can do for me. Or why I’d want to part with my hard-earned cash to pay for their service.
They leave their audience confused - AND THE CONFUSED DO NOT BUY!
Your prospects need to know precisely how they will benefit by working with you. Yet you only have 30 seconds or so get your point across and make that all important memorable impact.
Therefore, for you to stand any chance of attracting and keeping your prospect’s attention, you must have MASTERED YOUR MESSAGE. And be able to deliver it with ease and conviction if you’re ever going to open that meaningful conversation.
That’s precisely what we teach here at the 21st Century Marketing Academy on the Master Your Message Group Coaching Programme.
So, if you going to networking meetings and not coming away with a couple of follow-up calls from red-hot prospects, or if you’re spending every spare minute on social media but not getting genuine enquiries that easily turn into to sales, then your message is simply not getting through!
If you’re really good at what you do, but not getting the results you deserve the Master Your Message Group Coaching Programme is definitely for you.
Here’s how it works:
It’s what we call a “front loaded 12-month programme”. We meet once a week for the first 12 weeks to cover all of the training material and start putting it into action. We then follow up with three quarterly review and accountability calls, one at the end of each quarter to help keep you on track.
The Main Benefits Are:
Our ultimate aim is to help you Master Your Message so what whenever you deliver it, whether it’s at a networking event, by email, on social media – even in an elevator – you grab, and keep, your perfect prospects attention. You want to leave them hungry for more, feeling excited and looking forward to your follow-up call. Eager to start working with you so they can start benefiting from whatever it is you have to offer.
That’s the sheer beauty of a powerful, highly targeted, well delivered message. It can literally transform your business.
Sometimes even overnight!
Are you good at what you do but not getting the results you deserve?
If so, here’s seven reasons why the Master Your Message Group Coaching Programme is definitely for you:
Mastering your message is a bit like target practice. It takes time to perfect but once you have the skill you can hit your target time and time again.
The closer you are to the bullseye, the greater the rewards. When your message resonates with your target audience and they understand what you do and why they need to work with you, the rewards will be reflected in your bank balance.
It's as simple as that!
Here's what previous students had to say about the 'Master Your Message' Programme...
Are you ready to make sure YOUR MESSAGE hits the spot?
Do YOU want to start effortlessly winning new clients on a regular basis?
Is NOW the time to turn a tide of frustration into an ocean of success?
If so, it starts with a phone call to make sure this programme is right for you...
Click on the button below to book your FREE discovery call and let's start taking your business to the next level to get the results you deserve...
This is a FREE consultation and you are under no obligation to continue if the programme is not right for you!